Kimchi Lee — Georgine

GeorginePROJECT
Branding ROLE
Branding, Lettering, Graphic Design, Water girl for the models CREDITS
Photography by Alvin Chua
Work made under ShaoFun. Feminine. Flirty.
Georgine is a local Filipino clothing brand “for that lady who is elegant yet cheeky, daring yet sweet, simple yet bold.”Under Shao and my creative director, I gave their logo a facelift by using thicker strokes and adding a bit more flourish so that it now has a playful flair that's more inline with their personality.After the shoot and playing watergirl, I then had the task of editing and cleaning up the photos for brand usage. Voila!You can shop Georgine here at georgine.phNote that the logo shown here is slightly tweaked to my preference with a shorter tail on the “e.”made with Lay Theme