Hound Haven is an amazing charity and its main goal is to provide a better retirement program for the working dogs of the Philippines. I was approached by my friend who was spearheading this and was asked to create the organization’s identity and take on various odd design jobs. Naturally, I said yes because dogs.
Taking inspiration from its mission, Hound Haven’s logo was based on a military seal that evokes protection and care with a playful touch. Overall illustrations, colour palette and tone was picked to make the brand appear friendlier and light-hearted, resulting in a consistent image all throughout from print materials down to its website.
Let’s make more tails wag and learn how you can help at houndhavenph.org