Imagine Tomorrow

Imagine Tomorrow’s mission is to use the resilience that dogs inspire to encourage others to imagine a world where people can find the community and strength they need, spreading the word one bowtie at a time.

We were approached by Imagine Tomorrow to create their whole identity and website based on their mission– “Tied to a Cause”. Inspired by Ali, one of the founder’s sister who was lost to depression, we created a hand-drawn logomark made up of two hearts joined together, resembling bowties – their key product. The rest of their branding was made to convey three key attributes: to be empathetic, down-to-earth, and hopeful.